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Cookie Policy

Last updated: December 24, 2024

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website knowledge-magickey.com. They help us provide you with a better user experience by remembering your preferences and analyzing how you use our site.

2. How We Use Cookies

Knowledge Magic Key uses cookies for several purposes:

  • Essential Functionality: To ensure our website works properly
  • User Preferences: To remember your settings and choices
  • Analytics: To understand how visitors use our website
  • Marketing: To provide relevant content and advertisements
  • Security: To protect against fraud and unauthorized access

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the website to function and cannot be disabled:

  • Session Cookies: Enable basic website functionality
  • Security Cookies: Protect against cross-site request forgery
  • Load Balancing: Distribute traffic across our servers
  • Cookie Consent: Remember your cookie preferences

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website:

  • Google Analytics: Tracks website usage and performance
  • Heatmap Tools: Analyze user behavior and interactions
  • Page Load Times: Monitor website performance
  • Error Tracking: Identify and fix technical issues

3.3 Functional Cookies

These cookies enhance your experience on our website:

  • Language Preferences: Remember your language choice
  • Form Data: Save partially completed forms
  • Chat Features: Enable customer support chat
  • Video Settings: Remember playback preferences

3.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements:

  • Targeted Advertising: Show relevant ads based on interests
  • Social Media: Enable social sharing features
  • Conversion Tracking: Measure advertising effectiveness
  • Remarketing: Show ads to previous website visitors

4. Third-Party Cookies

We may use third-party services that set their own cookies:

4.1 Analytics Services

  • Google Analytics: Website traffic analysis
  • Hotjar: User behavior analytics
  • Facebook Pixel: Social media tracking

4.2 Marketing Platforms

  • Google Ads: Advertising and remarketing
  • Facebook Ads: Social media advertising
  • LinkedIn Ads: Professional network advertising

4.3 Support Tools

  • Intercom: Customer support chat
  • Calendly: Appointment scheduling
  • Zoom: Video consultations

5. Cookie Duration

5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser.

5.2 Persistent Cookies

These cookies remain on your device for a specified period:

  • Short-term: 24 hours to 30 days
  • Medium-term: 30 days to 12 months
  • Long-term: Up to 2 years (for analytics)

6. Managing Your Cookie Preferences

6.1 Our Cookie Settings

You can manage your cookie preferences using our cookie banner and settings panel:

  • Accept All: Allow all cookies for full functionality
  • Necessary Only: Only essential cookies
  • Custom Settings: Choose specific cookie categories

6.2 Browser Settings

You can also control cookies through your browser settings:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Options → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Cookies
  • Edge: Settings → Cookies and Site Permissions

7. Impact of Disabling Cookies

Disabling certain cookies may affect your experience:

7.1 Necessary Cookies

Cannot be disabled as they are essential for website functionality.

7.2 Performance Cookies

Disabling these may result in:

  • Slower website improvements
  • Less personalized experience
  • Difficulty identifying technical issues

7.3 Functional Cookies

Disabling these may cause:

  • Loss of saved preferences
  • Need to re-enter information
  • Reduced website functionality

7.4 Marketing Cookies

Disabling these will result in:

  • Less relevant advertisements
  • Repeated ads you've already seen
  • Inability to measure ad effectiveness

8. Mobile Apps and Other Technologies

8.1 Mobile Applications

Our mobile apps may use similar technologies:

  • Local storage and databases
  • Device identifiers
  • Push notification tokens
  • Analytics SDKs

8.2 Other Tracking Technologies

We may also use:

  • Web Beacons: Small graphics in emails
  • Local Storage: HTML5 local storage
  • Fingerprinting: Device and browser characteristics
  • Pixels: Tracking codes in images

9. International Transfers

Some third-party services may transfer cookie data internationally:

  • Google Analytics (Ireland/USA)
  • Facebook Pixel (Ireland/USA)
  • LinkedIn Analytics (Ireland/USA)

These transfers are covered by adequate data protection frameworks.

10. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect cookies from children. Parents should monitor their children's internet usage.

11. Updates to This Policy

We may update this Cookie Policy to reflect:

  • Changes in cookie usage
  • New technologies
  • Legal requirements
  • Business changes

We will notify you of significant changes through our website or email.

12. Legal Basis for Cookie Use

We use cookies based on:

  • Necessary Cookies: Legitimate interest in providing services
  • Performance Cookies: Legitimate interest in website improvement
  • Functional Cookies: Legitimate interest in user experience
  • Marketing Cookies: Your explicit consent

13. Contact Us

For questions about our cookie usage:

Knowledge Magic Key Pty Ltd
Level 15, 1 Macquarie Place
Sydney NSW 2000
Australia

Email: [email protected]
Phone: +61 2 9247 8000

ABN: 12 345 678 901

This Cookie Policy is part of our Privacy Policy and Terms of Service.

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